Savr

NOTE: Below is just a summary of this project and it's high-fidelity designs. Full design process details are available here.

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The Gist

Savr, a cooking recipe app, had a user experience not good enough to withstand the harsh criticism of keyboard warriors on popular app stores. However, people's criticisms whether harsh or not are usually rooted in some reality, and the reality was Savr needed improvements to its user experience to better allow its users to complete the task it set out to do - help people cook delicious recipes without any hassles.  With one week to generate solutions and test them with users, I adopted the Google Ventures one-week sprint methodology and found success.

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My Roles & Responsibilities

• Product Manager: Full project timeline planning and project responsibility

• UX Designer: Mobile app design (high-fidelity design and interactive prototype)

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The Deliverables

• High-fidelity mobile app user flow addressing the major issues with Savr's current UX

• Interactive prototype

• Summary of next steps for design improvement

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Takeaways

1) A Google Venture Sprint can rapidly speed up solution-finding and testing compared to a traditional lengthy UX approach, while still providing powerful insights.

2) At the same time with only one week to test solutions, which address current UX issues, not everything was a hit. Some changes worked, while others didn't.

3) Taking all user testing feedback, next steps for iteration are cleared up and Savr's experience can be on its way to even more refinement through yet another short GV Sprint.

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Learnings

1) Repeated concerns/issues brought up in user app reviews can be a good place to start finding user pain points to improve.

2) Sometimes jumping straight into solutions and testing them out in a short period can save budget and vastly improve the user experience.

3) Designs don't have to look super refined or look finished for testing solutions - save that time wasted on refinement and instead focus testing solutions (THEN go and refine).

4) Failure is still good: not all redesigned solutions will work out when tested, but that is also great feedback on what not to do.

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Hungry to know more details of this one-week Google Ventures Design Sprint?

Savor the details of the full case study on Medium!

(apologies for these terrible puns)